When I started “Branding by Tom,” I needed a name, a logo, and a presence. So I did what I knew at the time, I pulled a few shapes together, picked colors I liked, and shipped it. That identity carried me through the early days. It helped me land clients. It gave me something to call mine. But over time, it stopped feeling like me.
The work evolved. I evolved.
The more projects I took on, the clearer it became that my old brand wasn’t telling my story anymore. The logo felt generic (and it was indeed generic). It looked like something I made to tick a box, not something rooted in intention or vision. And honestly, it was. It came from a version of me who was still figuring it all out. Who hadn’t yet worked with enough clients or made enough mistakes or developed a clear point of view on what branding could actually do.
This rebrand for me was about alignment. Not a total reinvention, but a refinement. A realignment between the work I do and the way I present myself. I designed a new logo but held on to my original color scheme, but I tweaked the codes to feel cleaner and more defined. The new identity feels sharper. Brighter. More grounded. It’s not trying to shout, but it is made to be remembered.
I wanted everything from the logo to the way my site moves to feel fresh. And not fresh as in trendy. Fresh as in clear. Like I’ve rinsed off the dirt and landed on something that finally feels honest.
This is where I am now. And this identity reflects that.
The work still matters most. But how I show up in the world visually matters too. This rebrand is my way of showing up with clarity, confidence, and an identity that actually fits the kind of work I want to keep making.
Here’s to growth. Here’s to showing my work. And here’s to doing it again when it no longer fits.